WHO ARE WE?

Interior design is our passion

01   WHY WE STARTED

"What if interior designers had a tool that actually felt designed for them, with the entire interior design workflow in one place?"

Despite growing demand for interior design services, the industry's workflows haven't kept up, relying on manual tasks and using tools that don't integrate, leading interior designers to spend too much time on each project.

02   HOW WE STARTED

Anna, trained as an architect, was used to purpose-built tools. But when she took on interior projects it was different. No tools were actually designed for how interior designers work. She found herself patching together software, websites, spreadsheets, and endless email threads. Mood boards, visualizations, floor plans, product lists, everything scattered across different platforms. It was slow, fragmented, eating up
hours that should have been creative.

The more designers she spoke with, the clearer it became: an industry-wide pain point. Time lost to inefficiency meant struggling to charge properly, struggling to grow, struggling to do the work they loved. She realized there was a clear gap: interior designers lacked a simple, intuitive tool built specifically for the way they actually work. That’s why we created BONI.

03 WHERE WE ARE HEADED

Carin Gunnstam & Anna Skoghagen, BONI’S founders.

We’re at the beginning of a major shift. A new class of design tools, powered by AI, is changing how spaces are imagined, communicated, and created. Our ambition is to spearhead this movement. We plan to set a new standard for how interior design work gets done, a place where human creativity and machine intelligence work seamlessly together.

04   OUR MISSION

We aim to empower interior designers and democratise interior design. We want to make it easier for anyone to visualize, create, and bring spaces to life. All while giving professionals the tools to work faster, smarter, and more profitably. Great design shouldn’t be limited by time, tools, or complexity.

05   COMMUNITY

Most interior designers are female entrepreneurs, which is something we are particularly passionate about. We want to help them work smarter. Therefore, we created BONI.

“The majority of decorators and interior architects are female entrepreneurs, which is especially close to our hearts.”

06   GET IN TOUCH

Want to get in touch?

Contact us here